When users search on Google, they simply enter keywords in the search engine to obtain specific information, and in the face of certain events, many people hope to discover what is happening at that very moment.
Users can search for all kinds of information, from something generic to very specific things, but most of the time they find what they want. However, few wonder how Google manages to provide exactly the information that users need just by entering a few words in the search engine.
For this reason, the company has explained in its official blog how Google selects the featured snippets and what it is based on for it.
Time and geographic location are two of the most important aspects that help Google understand exactly what users are looking for.
In this sense, Google systems determine the pages that they consider to be an “excellent option” for user searches and include them in the featured elements.
Google also has “freshness indicators,” as it refers to on its blog, that can identify whether a large amount of new content is being produced on a particular topic.
In this way, “freshness indicators” get Google’s systems to discard most of the content that exists on a topic, learn a new pattern, and offer new results for featured pages.
To explain this process, the company has used the example of wildfires in northern California, which caused the sky to turn orange in parts of the United States.
Seeing the sky of that color, many users turned to Google to find out what was happening. In fact, searches for ” why the sky is orange ” reached an all-time high in September in the United States, according to the company.
The sky can be orange for a number of reasons and not just because of wildfires. However, users who were in places affected by the wildfires and who searched “why the sky is orange”, Google returned results with information about the fires.
In this sense, Google’s systems automatically extracted current information based on users’ locations, as well as new content about wildfires, to help users find exactly what they were looking for.